This module dives into the essentials of managing a medical clinic’s online presence in today’s digital landscape. You’ll learn how to strategically establish and control your social media channels, implement clear policies, and respond to both positive and negative feedback in a constructive way. From handling critical or defamatory comments to knowing when to seek professional or legal advice, this course equips you with the tools to protect your clinic’s reputation and engage effectively with patients online.
Brave New World: Social Media, Websites, and Google Reviews

Course Instructor
Introduction
About This Module
Pre-Module Evaluation
Learning Outcomes
The Virtual World
Challenges
Establishing an Online Presence
Output and Input Regulations
Preventative Medicine
Practice Strategies
Patient Feedback
Common Patient Responses
Responding to Negative Reviews
Example Feedback
Summary of Online Response Strategies
Maintaining Morale and Mental Health
What’s Next
Resources
Assessment
Post-module Evaluation
Improvement Ideas
Healthy Ageing Pilots
FREE
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